Hedi Slimane-Saint Laurent Paris the first ad campaign and Shanghai store

Saint Laurent Paris  the first ad campaign featuring the new brand identity, shot by Slimane himself, has just been released, model muses Slimane choose musician Christopher Owens for the first of 15 images soon to be released .Owens was until recently the lead singer of the San Francisco band Girls, and he has been photographed previously by Slimane, who plans to continue working as a photographer in addition to his role as creative director of Saint Laurent Paris

Saint Laurent Paris Fall/Winter 2012 Eyewear Campaign
Model: Brayden Pritchard
Photographer: Hedi Slimane


Saint Laurent Paris,The 3,200-square-foot Shanghai store is the first of its kind, designed by Hedi Slimane and set to sell both men’s and women’s ready-to-wear lines.